Most law firms are embracing social media for business purposes, including Facebook, Twitter, LinkedIn, TikTok, Instagram, and YouTube. 85% of these firms use these sites for professional purposes, and 71% report that social media has attracted new clients.
LinkedIn, Facebook, and Twitter are the most popular social platforms, but you should not overlook other platforms as well. With more users preferring visual and video content, Instagram and TikTok are quickly finding themselves as a haven for practicing lawyers and legal firms as well.
Below, we’ll discuss how you can use each to your advantage. But before we get started, let’s review the basics of law firm social media marketing.
SEO Website Marketing for Law Firms
In order to make your law firm more visible online, you need to increase your organic search rankings. SEO is a way of increasing your law firm’s visibility in search engines and giving your website visitors the best experience possible. But how do you do this? You need a team with extensive knowledge in search engine optimization and website structure. There are many different SEO agencies and specialized marketing teams that promise to have the expertise and resources to help your law firm get on the first page of major search engines.
To get top rankings, you should have a website that is more effective than your competitors. A great website will give your law firm a powerful first impression and should be quick and easy to navigate. Website speed is a major ranking factor. Moreover, a website that loads quickly and has good web design will keep visitors on your site. SEO Website Marketing for Law Firms focuses on boosting traffic to your law firm’s website and converting them into clients.
Social Media Marketing for Law Firms
When launching your law firm’s social media presence, it’s important to follow a few key guidelines. Make sure to follow your brand’s voice, aesthetic, and frequency. Also, remember to use popular hashtags, create interesting content, and advertise on social media platforms. The more eyeballs your content gets, the more potential growth your firm will experience. Hopefully, this article has given you some inspiration for your content.
First, learn your target audience and which platforms they use. LinkedIn, Twitter, and YouTube are likely used by professionals. However, even the youngest millennials and retired seniors use social media. To make your content more relevant to your audience, you should also learn what they like to share and how to use their accounts. In addition to the tips listed above, it’s helpful to study your competition. If your competitors use social media, it’s wise to follow them as well.
Law Firms Hashtags on Social Media
When promoting your law firm, hashtags can make your posts more engaging and brandable. Not only does using a hashtag save space, but it also allows you to brand your post by mentioning your firm’s name. Some law firms have also started their own hashtags to promote diversity efforts, charitable causes, and recruiting. As time goes on, these hashtags can grow and attract a following, allowing you to reach a more targeted audience.
Hashtags should start with a # sign, but you can use other symbols like spaces, punctuation, and words. Keep your hashtags short, easy to remember, and use words specific to your practice area. Make sure to use hashtags when you write posts, and you can even place them in camel case, making it easier to read and type. In addition, use words that are typical of your clientele.
Marketing on TikTok and Instagram
While the legal profession tends to shun social media, marketing on TikTok and Instagram can be a great way to attract attention and make a connection with consumers. TikTok, for example, is a great way to mix informative legal videos with fun content. The ‘Family Law Pop Quiz’ has over 20k views and nearly 1.1 million followers. Though some of these followers may not be having family law issues right now, they will remember you if they do in a year.
Unlike other social media platforms, it is much easier for a video to go viral on TikTok. Videos posted on the app are featured on the #foryou page, which is the main hub of trending content. This helps law firms create their own mini-viral moments. To get the most out of your marketing strategy, figure out what sets your law firm apart from others. You can share your expertise while showcasing your personal passions in a TikTok video.
Marketing on Twitter and Facebook
Marketing on Twitter and Facebook for law firms is the latest trend in law firms. This is because these social media networks allow law firms to build brand awareness. When people refer their loved ones, they will be more likely to call your firm rather than searching online. Also, because Facebook has a much different demographic than other social media platforms, the use of hashtags in the description of your posts will make it more visible to the people who need a lawyer.
In addition to sharing content that reflects the firm’s expertise and experience, legal marketing also involves creating a unique plan and marketing on social media. If your law firm has more than one attorney, consider creating separate accounts for each one. When marketing on Twitter and Facebook for law firms, remember that you need to build your brand and create content that appeals to your target audience. Once you have a solid plan in place, it’s easy to keep your content fresh and relevant to your audience.
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