Of the many different professional careers and job markets in the world today, few are as competitive as legal counsel. With so many different lawyers in the world today, that leaves a lot of people to fill a small amount of positions — especially when you are referring to the amount of organic search listings in Google results.
With this in mind, there are many different ways to reach new audiences, while also improving the way your brand and personal expertise looks to others.
In order to make the most of all opportunities available, be sure to read through our list of three great ways to start reaching more audiences immediately.
Let’s get started.
1 – Create a Website or Blog for Yourself
In most cases, your legal firm already has a professional website and likely has an about me page for the individual professionals within the agency as well.
This can be as simple as securing your personal name as a domain and then creating a free WordPress-powered site, or going with a full design and building out a professional site to help your name rank in Google.
You can see a great example of how this was done for Karen McCleave, who is a professional lawyer that is not only looking to grow our her own site properties, but also her expertise in the process.
And as mentioned earlier, you will likely already have a site profile for your information on your associated legal counsel site, but having a site of your own is also of great importance as well.
And another added bonus to having a site and blog of your own, is that you can discuss topics of interest that are personal to you, but not directly associated with your profession or work-related topics.
Again, we can see this type of content in action on the Karen McCleave blog, where she has discussed different topics and interests that pertain directly to her.
The benefit here is also that you are looking more human and personal to an audience, and not just a professional service looking for new work and clients.
2 – Make Sure Your LinkedIn Profile is Perfect
The same is true with LinkedIn and making sure you have a profile that stands out from the crowd and is completed with all fields and options available.
According to this article on LinkedIn, there are plenty of ways to improve the look and feel of your profile, outside of what most professionals already have in place.
Such recommendations include:
- Choose the right profile picture for LinkedIn
- Add a background photo
- Make your headline more than just a job title
- Turn your summary into your story
- Declare war on buzzwords
- Grow your network
- List your relevant skills
And if you’d like to see the complete list of 20 ideas and recommendations to improve your LinkedIn first impressions and user experience, be sure to check out the full article.
3 – Collect and Posting Client Testimonials
Earlier in the article we talked about how most people are finding legal counsel in their area, and that it’s mainly through personal recommendations and searching online.
With this in mind, we can’t stress the importance enough on using testimonials and client feedback on your site.
As pointed out by Forbes, “This is the age of the customer.” and by putting testimonials and customer feedback right in front of your new and potential clients, it’s giving them an additional say in the success and trust of your organization.
As with all things, testimonials are important, and they should be added to the main page of your site and also your contact pages. This is especially true for social media as well — as it’s a great way to get the world out there on what people really think about your service.
How to Get the Most Attention for Your Legal Expertise
With so many different ways to bring attention to your professional expertise and talents, it’s important to take advantage of each.
This is especially true if you are an individual at a large firm and want to stand out from the crowd.
Be sure to put in the time and effort to work on each of the methods mentioned above, and then also track your progress and rankings in the search results as time moves on.
The more time and effort you put into building your brand and online presence, the more it will work for you week after week.